What brand leveraged the 2013 Super Bowl blackout by posting You can still dunk in the dark on social media even though they were not a Super Bowl sponsor?

What brand leveraged the 2013 Super Bowl blackout by posting You can still dunk in the dark on social media even though they were not a Super Bowl sponsor?

Mondelez’s Oreo brand
Mondelez’s Oreo brand responded to the blackout by posting a picture of one if its biscuits (see above) with the caption ‘You can still dunk in the dark’. By the time the lights had been restored the brand had racked up over 10,000 retweets and thousands of positive replies, according to reports.

Can you use Super Bowl in social media posts?

The NFL considers any commercial activity that uses the term “Super Bowl” to be in violation. And don’t underestimate how seriously they take this. In the past, they haven’t hesitated to send cease-and-desist letters to businesses and even churches who used their name to promote events and services.

What ads were in the Super Bowl?

USA TODAY Ad Meter’s top 10 commercials during Super Bowl 56

  1. Rocket Homes and Rocket Mortgage: “Dream House with Anna Kendrick and Barbie”
  2. Amazon: “Mind Reader”
  3. Doritos/Cheetos: “Push It”
  4. Kia: “Robo Dog / The All-Electric Kia EV6”
  5. Toyota: “Brothers”
  6. Lay’s: “Golden Memories”
  7. BMW: “Zeus & Hera”
  8. NFL: “Bring Down The House”

Can I use Super Bowl in advertising?

Unless you secure a license from the NFL, you cannot use any advertisement of that nature. For example, you cannot say, “Your go-to beverage for the Super Bowl,” or even “Come here for all your Super Bowl party needs.” Additional prohibited terms and logos.

Can you say Super Bowl on Facebook?

You can’t use ‘Super Bowl’ in a commercial message, and that could includes tweets and Facebook posts.

What were the top 10 commercials in the Super Bowl?

Here are the top 10 Super Bowl commercials leading up to the big game, according to the company.

  1. Nissan. Nissan’s Super Bowl spot focused on its new Nissan Z.
  2. Amazon.
  3. Pepsi.
  4. Bud Light Seltzer Hard Soda.
  5. Bud Light NEXT.
  6. Frito-Lay.
  7. Budweiser.
  8. Flamin’ Hot Cheetos.

What was the number one rated Super Bowl commercial?

Rocket Mortgage voted top Super Bowl commercial in USA TODAY Ad Meter.