How do you write a drip campaign?
How do you write a drip campaign?
How to develop a drip campaign
- Identify your audience. The most important part of a drip campaign is having a targeted, defined audience to receive the emails.
- Determine your goal.
- Write your email.
- Plan your campaign.
- Launch your campaign.
- Analyze your campaign.
What is an example of a drip campaign?
One of the most common and recognized email drip campaign strategies for ecommerce businesses are abandoned cart emails. These emails are triggered when a contact adds items to their virtual cart, and then leaves your site without purchasing those items.
What makes a successful drip campaign?
The more specific you get with shopper type, purchase behavior, and timeline, the better the return on investment will be on your drip campaign. Try to have multiple drip campaigns for each segment. Getting the segments right is the most important part of a drip campaign.
How long should a drip campaign be?
Our campaigns have varied from four to 11 emails: just enough to get your value across, without stalker overkill. Space them out–ideally, you want to send them on (say) days 1, 4, 7—three days apart each—then (say) 14, 21, and 30. If you’re writing more, you could send one a month.
What does a good drip campaign look like?
The mark of a good drip email campaign is the prospect not even realizing that it’s a pre-written, automated email. It should delight your recipients and make them think that it was written only for them.
What is a drip sequence?
A drip sequence, also known as a drip campaign, is an automated series of messages designed to send to contacts over a specific period of time, at predetermined intervals. Drip sequences are customizable and enable you to get information to your audiences at the right moment, without having to send any emails manually.
How often should I send an email in a drip campaign?
A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week.
What is the difference between a drip campaign and a nurture campaign?
Drip campaigns are concerned with guiding customers down the sales funnel towards conversion, but don’t tend to the buyer’s journey. On the other hand, nurture campaigns are usually more personalized and sent based on a user’s activity or their user classification, such as their lifecycle stage.
Do email drip campaigns work?
Drip campaigns can generate 50 percent more sales-ready leads through steady communication with customers. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs. Companies have seen a 20 percent increase in sales after using drip campaigns to nurture leads.
How do I create a drip campaign in Mailchimp?
How to set up a drip campaign in Mailchimp
- Step 1: Select the right option. It’s easy to find the drip campaign option in Mailchimp, as it’s located in its automation tools menu.
- Step 2: Choose the type of automation email.
- Step 3: Set email criteria.
- Step 4: Create content.
- Step 5: Add another email.
Is drip a CRM?
Drip is a highly-capable CRM and a great platform for e-commerce brands who are using this kind of platform for the first time.