What is the average cost of a direct mail campaign?
What is the average cost of a direct mail campaign?
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution. Some organizations have the capabilities to produce much of this work inhouse and pay only or printing and mailing.
What companies send the most direct mail?
Even in the digital age, there are many companies effectively using direct mail marketing—some far more successfully than others.
- Burger King.
- Mead Johnson.
- Tylenol.
- Botanic Choice.
- Google.
Is direct mail making a comeback?
After so much isolation and the resulting computer overload, many customers will welcome a great piece of marketing mail.
Who reads direct mail?
42.2% of direct mail recipients either read or scan the mail they get. Direct mail requires 21% less cognitive effort to process than email. Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail.
Who still uses direct mail?
Here are 15 examples, all from our Who’s Mailing What!…What Companies Use Direct Mail?
- Google Direct Mail.
- Amazon Direct Mail.
- Paycom Direct Mail.
- LinkedIn Direct Mail.
- Booking.com Direct Mail.
- Doordash Direct Mail.
- Uber Direct Mail.
- Gusto Direct Mail.
Does direct mail still work in 2022?
The USPS® recently announced their 2022 Promotions Calendar, which encourages marketers to utilize digital technologies that increase the effectiveness of a physical mailpiece. Discounted postal rates are offered to mailers who incorporate mobile-enabled features in their direct mail designs.
Is direct mail still effective in 2020?
Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020. Direct marketing is interactive and personal.