What is the meaning of wordmark?

What is the meaning of wordmark?

Wordmark is a term now used to refer to a specific design for the written name of an organisation, company or product, intended to aid recognition and provide what is often described as a graphic identity (i.e. the word(s) as a visual symbol of the organisation or product).

What is a symbol logo?

A symbolic logo design uses a symbol as an abstract representation of a business. It only contains imagery objects that express interpretation of what the organization or company conveys.

What is the difference between a logo and a wordmark?

Logotypes are just uniquely styled text logos that spell out the company or brand name in a characteristic typeface. Wordmark is a company name set in a stylized typeface. The best wordmarks imbue a legible word with distinctive font characteristics, plus they can use a special typographic treatment.

What is a wordmark in graphic design?

What is a wordmark? It’s a type of logo design that includes only the company name — no symbols, mascots, or badges. Wordmark logos are also called “logotypes,” and can include monogram variations for smaller spaces like social media profiles and favicons.

How do you make a wordmark logo?

How to Create a Wordmark Logo Design

  1. DO: Match the font to your brand personality.
  2. DON’T: Pick an overused typeface.
  3. DO: Try using a display typeface to set your brand apart.
  4. DON’T: Use a branded typeface.
  5. DO: Consider developing a custom typeface or hand-drawn design.
  6. DO: Create focal points.

Is wordmark one word or two?

The answer is simple! Wordmark (word mark) or logotype are those logos that are made utilizing the alphabetical letters of the business name, product or services. It is the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo.

How do I use wordmark logo?

When should you use a wordmark logo?

Usually, a wordmark logo is a choice when your company name is unique and distinctive. When the name is not well known, it would be good to go for this type of logo. This is because the logo can easily advertise your business and company name.

How can I make a wordmark logo for free?

How To Create A Wordmark Logo

  1. Choose Your Wordmark Logo Template. Browse our selection of professionally designed logo templates to get started.
  2. Edit Your Wordmark Logo Design. Customize your design with our sophisticated wordmark logo design software.
  3. Download Your Wordmark Logo.

What is an example of a wordmark logo?

Examples of famous wordmark logos include Google, Coca-Cola, and Calvin Klein. In these cases, the words have become the visual landmark of the brand.