How can transmedia be used as a marketing tool?
How can transmedia be used as a marketing tool?
Transmedia Marketing is essentially using these various platforms, channels and social networks to convey your brand’s story to its target market while involving them along the way. Think of transmedia marketing as the difference between storytelling and story making.
What is a transmedia film?
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
What are some examples of transmedia?
We can use transmedia narratives in different channels like Movies, books, comics, toys, games, interactive web experiences, social media communities, mobile devices, theme parks, and augmented and virtual reality. Every story needs someone to hear it, see it, experience it, evolve it, share and perpetuate it.
How is Harry Potter transmedia?
Harry Potter started out as a book series released by J.K Rowling in 1997, followed by the first Harry Potter movie, which was released in 2001. From these releases, a whole array of new transmedia story telling began, and has allowed fans to interact with each other and the story across multiple platforms.
What is transmedia storytelling marketing?
Transmedia storytelling is the technique of developing a single narrative or story theme that spans many user touchpoints. The goal of this technique is to create an engaging, memorable experience for the audience. Blurring the lines between fantasy and reality, transmedia content fits together like pieces in a puzzle.
How does transmedia relate to storytelling entertainment and marketing?
Transmedia storytelling is the practice of telling stories across multiple media platforms, where each medium makes a unique contribution to the story world. Any combination of media may be used to do this, including movies, TV, online video, web apps, video games, blog entries, radio and advertisements.
What is the purpose of transmedia?
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
What is an example of transmedia storytelling?
Transmedia storytelling in entertainment Take Star Wars, for example. It started as a trilogy of movies released between 1977 and 1983, written by a single person. Now there are hundreds of products expanding the Star Wars story. The story coherency across multiple platforms is maintained by a group of writers.
How does transmedia storytelling work?
Transmedia storytelling is defined as a story that is told through various media and communication platforms. This content can be offered through blogs, videos, ebooks, social networks, movies, etc. All this content has a common thread, through which the consumer plays an active role.
What are the seven principles of transmedia storytelling?
Jenkins then establishes his seven principles: Spreadability vs. Drillability, Continuity vs. Multiplicity, Immersion vs. Extractability, Worldbuilding, Seriality, Subjectivity and Performance.
What are the benefits of transmedia?
When users “read” a transmedia message through different media the experience becomes more immersive, deeper and more persuasive achieving a much stronger loyalty with customers/fans and at the same time bringing new fans and potential clients closer.
How does transmedia expand its audience?
Transmedia storytelling practices may expand the potential market for a property by creating different points of entry for different audience segments.