How do I make my Indiegogo campaign successful?
How do I make my Indiegogo campaign successful?
Your Written Pitch
- Put the most important information first.
- Tell a compelling story, and keep it short.
- Explain exactly why you are raising money.
- Share details about yourself, your team, and important events or people that shaped your project.
- Build trust with a specific budget breakdown.
How long should an Indiegogo campaign be?
How Long Should Your Campaign Be? We encourage campaigners to set a campaign length of 40 or fewer days for the following reasons: Momentum: Your campaign should be long enough that you have time to build interest and reach your audience, but not so long that it becomes background noise.
How do I start an Indiegogo campaign?
How to Launch a Campaign
- Log in to your Indiegogo account and click ‘[Your Name],’ located above the search bar.
- Select ‘My Campaigns’ from the drop-down menu.
- Locate the campaign you’d like to launch and click “Edit Campaign,” from the ‘Actions’ Drop-Down menu.
What happens if you don’t reach your goal on Indiegogo?
If your campaign does not meet its goal by its deadline, all your backers will be refunded by Indiegogo within 5-7 business days. Choose fixed funding only if your campaign objective requires a minimum amount of money to be accomplished, and if you cannot fulfill your perks without raising the full goal amount.
How do I soft launch on Indiegogo?
How to Soft Launch your Campaign
- Launch Early in the Week. Our research shows that contributors are much more likely to contribute on Monday and Tuesday mornings.
- Rally Your Friends and Family.
- Trigger Their Support.
- Set a Reasonable Goal.
- Secure 30% of Your Funding.
- Keep it Interesting and Thank Your Early Birds.
What percentage does Indiegogo take?
five percent
Indiegogo charges a five percent (5%) platform fee on all funds raised for your campaign. Fees are calculated and deducted from the funds you actually raise (not the goal you set).