How do I use Google Tag Manager for ecommerce?

How do I use Google Tag Manager for ecommerce?

First, you’ll need to enable Ecommerce Reports in Google Analytics. Then you’ll need to ask a developer to push a transaction data to the Data Layer (or get a plugin for that purpose, if possible) Send the Ecommerce transaction data to Google Analytics (via Google Tag Manager) Test if everything is working properly.

Is Google Tag Manager a tracker?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.

How do I enable ecommerce tracking in Google Analytics?

Enable Ecommerce for a view

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

Does Google have tracking tags?

Just navigate to any page and Tag Assistant will tell you all the tags that are on that page. You’ll get a report of any errors found and suggestions for improvement. Google Tag Assistant Recordings lets you validate, diagnose, and troubleshoot issues with your Google Analytics implementation in real time.

What is enhanced ecommerce tracking?

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.

How is enhanced ecommerce tracking implemented?

In most implementations, you should enable Enhanced Ecommerce on each of your Universal Analytics pageview or event tags. You have two options for enabling Enhanced Ecommerce in the tag editor screen of the web interface: Implement using the Data Layer (Recommended) Implement using a Custom JavaScript Macro.

What events can Google Tag Manager track?

By default, Google Tag Manager tracks all events and page visits on your web property automatically. However, it doesn’t record any of this data unless you tell it to do so.

What is the difference between Google Analytics and Google Tag Manager?

Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features.

How do I enable ecommerce tracking in Google Analytics 2021?

How to set up Google Analytics Ecommerce Tracking in 5 steps

  1. Click on the Admin button. In your Google Analytics account, click on the Admin button in the bottom left corner.
  2. Navigate to the correct view.
  3. Click on Ecommerce Settings.
  4. Enable Ecommerce.
  5. Add the ecommerce tracking code to your site.

What is the difference between ecommerce and enhanced ecommerce?

The core difference between Enhanced ecommerce and Standard ecommerce is that the latter primarily tracks transactions on the Order confirmation/Thank-You page only, whereas the former allows you to track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout ( …