Why are the Clio Awards considered prestigious?
Why are the Clio Awards considered prestigious?
The Clios are considered to be the “Oscars” of advertising. They are given to the finest marketing campaigns, in a wide variety of categories, by an independent panel of judges. The Clios also reward excellence in public relations, as well as creative work in television, radio and interactive media.
How are Clio awards judged?
Juries will review all of the entries submitted within their assigned medium types. They participate in preliminary rounds of judging individually followed by a final round of judging to determine the awards given to each piece – Gold, Silver, Bronze, Shortlist.
How hard is it to win a Clio?
The Clio Is One of the Hardest Awards to Win; Newhouse Creative Advertising Students Just Won Five. Newhouse creative advertising students took home five Clio Awards this year, the most in school history. Their wins make Newhouse among the top five most awarded schools in the world at this year’s competition.
What are the Andy Awards?
The ANDY Awards are an IDEA-based show, accepting work in all mediums. The submission process is streamlined in an effort to have less prescriptive categorizations and more diverse work.
What is a judging process?
Judges meet with each other face-to-face and decide upon the winners of each category, covering the merits of each entry in terms of its relation to the category brief. Entries are scored by consensus against judging criteria to achieve a verdict.
How do you win a Clio Award?
How to Win a Clio Award
- Don’t put a sumo wrestler in an ad.
- Visual ads are still king.
- Bronze is really damn good.
- Work that makes you #jealous.
- Craft everything.
- Gold is truly gold on every level.
- Short case studies win jurors’ hearts.
- It only needs to happen once.
Do they still have Clio Awards?
Being postponed in 2020 due to the COVID-19 pandemic, the ceremony returned in 2021, where voiceover artist Tom Kane received an honorary Clio Entertainment Award. Clio Fashion & Beauty — recognizes excellence in marketing and communications the industries of fashion/style and cosmetics.